Ayelet Gneezy, Uri Gneezy, Joan Llull, and Pedro Rey-Biel conduct a field experiment on customer expectations and “pay-what-you-want” pricing.
Nagore Iriberri and Pedro Rey-Biel use data from a math contest to find out if competition has different effects on men and women.
When are people more likely to complete a task: when they receive one dollar or when they receive nothing? Sound obvious? Uri Gneezy and Pedro Rey-Biel use behavioral economics to show that finding the incentive sweet spot is not as easy as it first appears.